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I’m going to write this book ”The Moral Instinct” - along the lines of “The Language Instinct” by Steven Pinker – which I’ve been planning to do for years.
 Have any of you out there any advice before I start ?

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The manipulation of our primary motivations is so common-place now that we hardly notice it (’sex sells’ etc) – but we better start noticing now…
http://www.informationclearinghouse.info/article17865.htm (hat-tip : Anticant)

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Three questions need to be answered clearly, concisely and urgently :
(1) What is Capitalism – and is that the same as Tory Conservatism ?
(2) What is Socialism – and is that the same as Communism ?
(3)  What is Totalitarianism – and is that the same as Fascism ?

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This is worthy of further study :
http://jpart.oxfordjournals.org/cgi/content/abstract/10/2/471

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“THE ENERGY THAT ACTUALLY SHAPES THE WORLD SPRINGS FROM EMOTIONS – RACIAL PRIDE, LEADER-WORSHIP, RELIGIOUS BELIEF, LOVE OF WAR – “ 
(Source : “Wells, Hitler and the World State”, Horizon, August 1941)

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While more than 60% of people couldn’t be bothered to vote here in England last May, nearly 85% could be bothered in France – and nearly 100% in India.
This is deeply disturbing for our so-called democracy in this country.
 How do you motivate more people to vote ?
 Any ideas ?  

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FROM A BRITISH ARMY OFFICER :
‘There is a widespread, and well-sourced, belief based on both experience and evidence, in both the British military and academia, that the US is not “just in Iraq to keep the peace, regardless of what the troops on the ground believe. It is in Iraq to establish a client state [...]

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The manipulation of our motivations has become a huge industry (eg the advertising industry).
Here are 12 ‘Archetypes’ (eg Motivations) which some advertisers use to persuade ’consumers’ to buy a product, service and/or idea : http://joannapenabickley.typepad.com/on/2007/06/on_the_12_arche.html
 Advertisers deliberately target children, especially on Saturday morning TV, with pernicious techniques akin to a subtle form of child abuse – such techniques [...]

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Narrator : GO (George Orwell – nee Eric Blair) is famous for writing Animal Farm and Nineteen Eighty-Four. His last-known published words were : “Don’t let it happen. It depends on you”. RWS (Richard W. Symonds) – the writer of this blog – considers ‘1984′ THE political ‘textbook’ of the 21st century.
RWS : What motivates you, Mr [...]

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Narrator : NC (Noam Chomsky) has been described as ‘The Einstein of Modern Linguistics’, and he is a formidable political analyst. RWS (Richard W. Symonds) – author of this blog – considers Chomsky to be ’America’s Orwell’.
RWS : What motivates you, Professor Chomsky, and why ?
NC : Why should my motivation be of any concern to anyone [...]

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